Challenges

Poppulo is a B2B SaaS technology company, used by 47 of the Fortune 100, over 6,000 businesses, and reaching 50 million+ employees globally.

As the first visual brand designer to join the business I helped shape the creative direction of the company through the Vista Equity backed merger of Poppulo, FWI & Smartspace unity with innovation and collaboration at the forefront.

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Achievments

Building creative team from one (myself) into team of 4 designers for the rebrand roll out.

Collaborating with teams of contractors & agencies to achieve the rebrand roll out.

Working closely with the CEO, Design Director, Marketing Director & stakeholders.

Consistently meeting KPI’s and targets. Increasing website traffic & leads through regular improvement to website, mobile app and marketing collateral.

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