About

Yugen Wines are a group of small, independent, minimal intervention winemakers in Victoria, Australia.

Asked to capture the meaning and feeling behind the name while also reflecting who they are as a business – serious but not intimidating. Natural wines for a wider audience - with the potential to grow the brand beyond the bottle - into a wine community with sustainability and collaboration at the forefront.

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The vertical logo nods to the Japanese origins of the name. English letters bring it back to the origins of the wine. Native Australian plants entwined with logo are used on the more expensive ranges. The logo position is  the same across all ranges but the design changes to suit the personality of the wine.

We designed two different ranges of wine labels. A premium range for higher end, more traditional wine styles and and less expensive, contemporary range of wines.

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